Every time I read and listen to people speaking about internet marketing for businesses, they appear to approach the subject with big businesses in mind or marketing that is perfect for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the companies that require help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee house on the high-street in your local town? These smaller businesses that depend on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I wish to address a number of the issues that face smaller businesses and exactly how they can captalise over a growing trend in using the web for searching local products or services.
To be honest, online competition for local businesses is insanely low. Should you be engaged in marketing your business online, you’re probably expending whole day competing in ridiculously competitive markets. Right the average town and city up and down the nation has minimal competition for local search. You don’t have to be fighting with the heavy hitters within your online market spot in order to position your company in front of customers or potential customers for your geographic area. It is because there exists a huge gap within the online local market place that local business owners can exploit to obtain new customers coming through their doors.
Below I set out a number of the easiest stuff that you can do in order to create your business more visible online for local search.
You need to understand the internet has become the primary approach to information gathering. Just think of your own behaviour. From the last ten times you needed to find some good info, did you pick up the Yellow Pages? dictionary? visit your local library? or have you just ask Google?
With something like two-thirds of searches for local business information done online (TMP Directional Marketing 2008) it makes a lot of sense to make sure that your business is optimised for local search.
So, in case you are your small business that gives goods or services in your local area, the question you need to consider is……
– Are you currently struggling to have business from the website?
– Maybe you’ve invested a whole lot in a website that doesn’t get any visitors?
– Can you wish you can get more quality visitors and enquiries?
……in the event you answered yes to any of these, then ask yourself, WHY?
With much scope and chance of small enterprises to optimise their services for local market, there is not any rhyme or good reason why internet business generation can not work for you.
Simple Tricks and Tips for Small Local Businesses to have Noticed on the search engines
1. Get the business placed in Google’s Local Company Centre – Being listed in Google maps and Google local has quickly surpassed the significance of being placed in business directories such as the online directory. Ensure your small business appears when someone searches your small business name and keywords linked to your small business.
i. Begin a business address within the city where you would like site to rank, should you be targeting a spot which can be not the location of your own registered business address. ii. Join a local chamber of commerce and request a link from the site. iii. Do a search for the target town or city i.e. do a search for “town, city, county”. Through the search results get links through the top pages related to your target town, city or county. iv. Hyperlink to your Google listing from the website using your target key phrases. v. Include localised anchor text within your backlink building efforts. vi. Include keyword terms within your business description.
2. Reviews Google likes reviews, so encourage your clients to analyze your services and products publicly to boost your rankings and provide social proof value towards the products and or services that you simply provide. This can have good results when reviews are positioned in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for any business or subject will definitely being to show up more frequently on the first page of Google’s search engine rankings. Some suggestions to have your business’s news leads to Universal Search:
i. Make sure that you send our your press releases over a regular cycle. ii Incorporate your target keywords in the title of your press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication with other sites. iv. Anchor-text target keywords inside the press release in your site along with other sources. v. Include your target keywords within your alt tags with any images submitted with your press releases.
4. Video Online video marketing is not any doubt one of the better methods to present an understanding, showcase the advantages of your company, or just only to get your message across in an entertaining way, even if it’s just to improve your business’s brand awareness.
Video leads to search engines are constantly becoming more popular and visibility, so make sure video content is optimised to your target keyword. Video is additionally potentially among the simplest ways webmasters have in penetrating difficult keyphrases/markets along with technological advances it really is so much easier right now to record, upload and publish video content to the internet than ever before.
These are generally but some of the simplest and quickest tricks and tips for obtaining your business presence felt inside your local online market. 2009 saw the beginning of some significant alterations in how Google’s search engines organises information with the launch of Universal Search. This may carry through into 2010.
This season, you will start to see that online search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you will end up seeing other sorts of web content starting out appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses is the fact that internet market has radically changed within the last one year. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. So now the market is wide open and native search can be exploited more than ever before. Whom you thought was your online competitor yesterday may not be your competitor!
Right now the key to success online is diversity marketing. Pay particular attention to what’s happening in Google’s world, learn how to see through Google’s eyes and focus your company marketing in media that Google loves. If you would like additional information about website marketing service in Milton Keynes or the local market or have particular challenges in getting more local custom, then we would most likely like to listen to you.