Social media engagement is commonly the benchmark many marketers and businesses use to to measure their success. In general, it is a pretty broad category that can include many different metrics and variables. With so much social media marketing attention focused on Facebook, we wanted to discuss probably the most prominent statistic associated with the platform.
An easy feature introduced some time after Facebook began becoming popular, the volume of likes a page has quickly became a way of measuring popularity. It functions so well in my view because of the simplicity it offers.
All you need is for a person to click that little button as well as your numbers improve. It holds a significant quantity of weight for large and small businesses alike. You’d be hard pressed to find a marketer who said they didn’t want more likes on the page.
Since it’s so valuable and popular, here are a few approaches to get the most from this feature and encourage people to like your page, posts, and Facebook content.
Among the simplest approaches to start building up your numbers, like gating requires targeted traffic to like your page before getting additional content or information. This can be by means of a download, special section on your own page, or just better information.
For instance, you can ask Facebook users to like your page to read the 10 Ideal way to Increase Social Media Engagement. They won’t see these 10 points until they do so, and as it is so simple, these are easily motivated to accomplish it.
It really is called like gating because basically, you might be only allowing certain folks. By leveraging Facebook’s design, you happen to be giving visitors more reason to like your page. They must complete a simple task and really for a lot of it is really not so hard to offer a page a like.
The outcomes of any smart strategy to like gating can be quite impactful. Many pages and small enterprises see their numbers go soaring when this is done appropriately. Offering the right content to users and marketing it in a way which make it seem exclusive and valuable really helps.
Like to Download
A typical incentive for like gating will be the Like to Download approach. Musicians utilize this much to try and create a following on Facebook. Only once you like their page can you download some free songs. It’s pretty smart because they are likely prepared to give them away for free anyways, but they are building their base concurrently.
There are many strategies to this as well. On our Facebook page there exists a Free eBook readily available for download. It’s the same one as our site, but as many people prefer browsing Facebook, we provide it there too.
To download it you have to like our page first. Similar to the way we require an e-mail for visitors to get it off our website, we just are looking for something small in exchange.
Anything downloadable inherently seems more valuable since users cannot just view it directly. That makes this kind of incentive to gaining likes a smart means for some small enterprises. They have to have an offering consistent with whatever it is they are placing for download.
Service businesses like ours fit this bill because they don’t typically offer tangible goods anyway. Therefore, giving users a flavor of what they all are about is sufficient to acquire a like, and hopefully their business later on.
Like to get in the Promotion
If your company is considering running any sort of promotion, social media can be a terrific way to market it. Encouraging your audience to remain approximately date with the details of the promotion on sites like Twitter and facebook can really help create awareness for your brand.
With regards to growing the likes you have on Facebook, require entrants from the promotion to like your page. This really is essentially their way to enter and they also do not need to do more. Its rather easy for you personally as well as them, helping grow your numbers.
We’ve discussed promotions before in depth, however for your small business they can range from a giveaway to some cash prize. Whatever it is actually, make sure your business increases its awareness online through social media by leveraging the Facebook like.
They are just a few methods to give your Facebook presence just a little boost. Ideally, this is coupled with organic growth on all your social media marketing sites by regular quality content being posted.
Have a little fun from time to time having a promotion, or releasing something exclusive for download. Might as well take advantage of it too by requiring your audience to like your page first. Now they will likely able to stay informed zlisie everything your doing on Facebook.
Quickly you might have potentially transformed uninformed people on Facebook into potential prospects who now know just what your business is all about.