Social Networking, and Facebook in particular, has changed the way you can market your business, access new business and engage with customers. In reality, a Facebook Page for your enterprise is an incredible method to increase awareness of your business and communicate with your customers and initiate conversations and build relationships.
But what if your Facebook business page doesn’t have numerous ‘likes’ despite promoting it for all your mates?
There are 2 options yet most business people are aware of only one.
The initial choice is to spend your TIME into Facebook by posting on the Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts or your pals ‘Wall’. You can ‘tag’ other business’s Pages in addition to a host of other time-consuming activities to improve your quantity of ‘likers’.
Social Media Marketing is essentially TIME vs MONEY. If you have only time then you’ll must spend the 5 or so hours each week doing all of the above activities and hope it leads to an increase in your number of Likers (aka ‘Fans’) on the Facebook Page.
If you have MONEY but very little time then you’ll love this particular article as we’ll be discussing the importance of running Facebook PPC (Pay Per Click) ads to promote your Facebook Page to improve your number of Likers.
The good thing of Facebook Ads is you only get charged when someone actually ‘clicks’ on your ad. You set the ad on Facebook at no cost and merely when someone clicks your ad are you gonna be charged. The total amount you pay ‘per click’ is based on a number of factors including how specific your ad targets a certain demographic along with the category your Facebook Page shows up within (e.g. ‘Local Business’).
You can set an everyday budget of as little as five dollars to ensure you limit your spend on advertising to suit your budget.
What exactly are Facebook Ads? You’ve without doubt seen those ads running down the side of various Facebook pages, suggesting that you ‘like’ a specific product or site, and suggesting what number of your mates like exactly the same thing. They are Facebook ads and they are the real key to promoting your small business and encouraging many people to love your page. Facebook ads permit you to promote your business to more people than ever before and best of all, it is possible to set your personal budget and timeframe to help make the ads meet your needs.
Why should you use Facebook Ads? One of the most popular advantages of using Facebook ads as part of your social networking marketing is that you can to market your small business to your large population group for much less than you will if you were to launch a campaign through another type of media like print, radio or TV. Cheaper than $100 you may create an advertisement campaign that specifically targets the country, city, gender and age bracket of your own target audience. Your ads can be set to operate so long as you like and also have the possible ways to reach hundreds of thousands of people.
How could it meet your needs? Just like all marketing campaigns, you must have a plan before you begin. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Develop your variety of ‘Likers’
2. Promote a particular product/service or offer to create leads or sales.
In this post we’re mainly concerned with building your variety of ‘likers’.
One of the finest attributes of a Facebook ad is definitely the control you might have over it. You are able to set the parameters to concentrate on your customers and clients and will also set your ad to target friends of fans, existing fans or people who aren’t already fans of your Page. Dependant upon the nature of the campaign determines which of such settings you’ll select throughout the setup of the ad itself.
Using Facebook ads to focus on a new industry is a great way to test the waters, especially if you are looking to interrupt right into a new market. Setting your ad to get a new city, region, state or country and tracking the amount of ‘likes’ you obtain loiinv along with other valuable statistics can help you see whether your campaign works well based upon your initial plan.
Like other kinds of advertising, Facebook has got the possibility to increase your business and reach customers directly and affordably. Due to the ability of social network marketing to advertise your small business whilst keeping you in contact with your customers and clients, it makes sense to utilise it whenever possible. If you are searching to market your business and increase the quantity of ‘likes’ on your own business’ Facebook page, then the Facebook ad campaign could possibly be the answer for you.