Within the hospitality business, building and highlighting social proof is important to attracting attention and, subsequently, new business. There exists several reason why you should put considerable effort into spreading digital word of mouth. Here are top reasons why it’s essential to set aside a budget and make a marketing plan around generating social proof for your hotel
With the influx of genuine feedback (most of which may hopefully be positive), you will be able to develop trust among your prospects. Social proof increases your credibility as an establishment and will help convert an unsure customer inside your favor. Online reviews, ratings and testimonials are the most effective form of advertisement to your hotel and can rival the fanciest and most expensive marketing campaign imaginable launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are many methods it is possible to collect social proof, the most typical ones being asking customers to depart reviews and feedback, getting influencers to discuss you by providing complimentary stays, and encouraging interactions (like check ins) on the social networking page. These needs to be integral to your website marketing and branding campaign. But I’d like to discuss a few other techniques to collecting social proof for your hotel:
There’s a reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the ability to influence people and will go viral with the slightest impetus. A relevant video highlighting the offerings of Cachet Hotel Group, sightseeing options inside the city, places of local interest, and the culinary treats available for the guests is bound to be met with great enthusiasm. And if it’s well-made, using a dash of creativity inside it, you can expect it to draw in customers to your doors in no time whatsoever.
They say a picture speaks a thousand words. Extensive research proves that posts with images are 35% very likely to draw engagement instead of the ones with just text. Research also reveals that people will probably believe statements that are substantiated with images. So, the next time you need to share customer reviews and testimonials, be sure to attach a graphic to draw more traction.
Humans are visual creatures and infographics are the most effective option you may have when you need to offer data within an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them within your advertising campaign. Collecting social proof isn’t everything that difficult, but any strategy is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that your hotel is an excellent option, allow them to have a clear call to action to adhere to. Route them to your website or landing page and then in no uncertain words let them know what they’re required to do.
Don’t leave almost anything to guesswork. If you wish these to leave an evaluation, make that clear. If you wish these to book rooms and earn a discount, make that clear. The minute you depart things ambiguous is the minute they’re very likely to get confused and then leave. Don’t let your hard work visit ruin. If you’ve crafted the marketing intend to collect social proof with great care, don’t let an unclear call to action ruin things to suit your needs. Now go take advantage of the power of social proof and then use it to your benefit. Get your past and present customers referring to you and also use their goodwill to bring in more traffic the right path!